Rules of Engagement

We used to have audiences, but the information age has transformed them into users who are no longer satisfied with the passive consumption of content. They desire interactions and opportunities to connect and contribute. Designers are placed in a position to plan and produce the systems, platforms, frameworks, events and artifacts that work as a conduit to facilitate these interactions and experiences.

Unfortunately, there’s little information to cite about what works and what does not in these sorts of endeavors. We’re left looking in the periphery for wisdom about the process, trying to find patterns in other realms that can be mapped into this new space.

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