Spoonful of Sugar Relational Design Project

Thanks again to Cameron for sending this out over his Tumblr! I thought it might be fun and helpful to your brainstorming to reblog more images & links from/to this project!

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Reblogged (Thanks Cameron!) from DesignWorkLife: “I’m so excited about this next project that designer Leen Sadder, a grad u ate stu dent in the SVA Designer as Author pro gram, con cep tu al ized. For Stefan Sagmeister’s class, “Can design touch someone’s heart?”, Leen chose to dress up as Mary Poppins and escort umbrella-less New Yorkers across the street on a rainy day. How great is that? In addi tion to the idea being pretty damn smart, she also adorned the umbrella with some beau ti fully hand-lettered lyrics to A Spoonful of Sugar. You can check out a few more images of the process and results right here.”